Range · cats
Cat lines, built to your label
Ten of our thirty lines are formulated for cats, in packs sized for cats. Cats are not small dogs, and a range that treats them that way shows on the label before it shows in the sales report.
Why separate
Three ways a feline line differs
- Taurine is not optional. Cats are obligate carnivores and cannot synthesise enough of it, so it is dietary-essential for them. On a cat line it belongs in the formulation, not in the marketing copy.
- The dose is smaller, so the pack is smaller. Cat packs in this range run 60–90 count against 60–150 for dogs. A 150-count cat jar is usually stock you will not turn before it dates.
- Palatability is a different problem. Cats refuse an unfamiliar texture faster than dogs do, so on a feline chew the base and the aroma decide the first trial more than the actives do.
The range
Ten cat lines
Indicative FOB per unit at a 1,000-unit order. Your pack count and potency set the final number.
| Line | Format | Pack counts | Trial minimum | From, per unit |
|---|---|---|---|---|
| Cat joint & mobility chews | Soft chew | 60 ct jars | 300 | $3.90 |
| Cat hairball control chews | Soft chew | 60 ct jars | 300 | $3.50 |
| Cat senior multi-function chews | Soft chew | 60 ct jars | 300 | $3.60 |
| Cat calming chews | Soft chew | 60 / 90 ct jars | 300 | $3.40 |
| Cat skin & coat chews | Soft chew | 60 / 90 ct jars | 300 | $3.50 |
| Cat weight management chews | Soft chew | 60 / 90 ct jars | 300 | $3.60 |
| Cat dental chews | Soft chew | 60 / 90 ct jars | 300 | $3.50 |
| Cat omega-3 softgels | Softgel | 60 / 90 ct bottles | 300 | $4.40 |
| Cat hip & joint tablets | Tablet | 60 / 120 ct bottles | 500 | $3.90 |
| Cat gut & digestion powder | Powder | 150 / 300 g tubs with scoop | 300 | $3.40 |
Labels
What will not go on a cat label
Cat supplements are animal feed, not medicine. That is not a technicality — it is the line that decides which words are legal on the pack, and it is the same line we hold on the dog lines.
- No kidney, thyroid or urinary disease claims. CKD, hyperthyroidism and FLUTD are diagnoses, not claims.
- No “prescription” or “veterinary diet” language — that is a different regulatory category with a different authorisation route.
- No dosing for a condition, and no suggestion that a supplement replaces a vet.
- Feeding directions, warnings and a guaranteed analysis as your market requires them, not as the design would prefer.
The full position, with sources, is on the compliance page.
Questions
Asked before the first call
What is the minimum order for cat supplements?
Do you make hairball and senior cat products?
Can you match a cat formula we already sell?
Quote one cat line
Send the line, the pack count and the destination. The reply carries the price against your spec, the trial minimum, and the documents your market asks for.